“”Bocetos Huerfanos”(Orphan Sketches) 2017 , was an anonymous campaing interested in creating a space for artists of all levels to share the joy of drawing while also interacting with the city they inhabit. 

Each event consisted of two parts:

1- Artists joined on an specific location to draw or bring their drawings previously made. The drawings were then “released” into the wild with instructions for people in case they found them. 

2-People found art with the instructions to “adopt” them, explaining it was free art by an anonymous initiative and the name and instagram user of the artist who made the art.

To accomplish the campaign we designed its brand identity and then starting a pictogram system, since its goal was mainly functional. Simplicity and one ink was choosed to go along with its objectives.

The project consisted of: Logo, pictographic system, images for social networks announcements and instructional motion graphics.

All graphic materials, strategy and creative guide were made by me.